I’m Mercedes Cruz, and I run your accounting department the same way I’d run my own, with the kind of attention that comes from treating your business like it matters. Because it does.
“Mercedes knows exactly how to get you on the right track.”
“…resulted in the best financial outcomes I’ve ever experienced”
“I have never been more confident in my tax planning.”
Think Differently. Solve Smarter.
I see financial challenges from angles most people miss. It’s how my brain works and it’s become my biggest strength.
Where others apply the same strategies to every business, I take time to understand yours. Your industry. Your goals. Your challenges. Then I build solutions that actually fit.
That’s the difference between generic advice and strategic partnership.
HOW I HELP
Map your financial future and build strategies that actually work for your business.
Mentor, train, and elevate your existing team to work at their highest level.
Understand where your money goes and how to make it work harder for you.
Navigate acquisitions or exits with confidence and clarity.
Build the financial infrastructure that scales with your growth.
Work seamlessly with your CPA to optimize your tax position.
WHY FRACTIONAL CFO SERVICES?

Get CFO-level strategic guidance without the $200K+ salary commitment. You pay for exactly what you need.

As your business grows, your needs change. Scale my involvement up or down based on what makes sense for your business right now.

Sometimes you're too close to see the full picture. I bring an outside perspective with deep financial expertise to help you spot opportunities you might miss.